steamHouse is producing a storyscape that includes a utopia of principled Aspiringly Effective, Reasonable and Fun (ERF) Folk, who make case for, and offer training in “Every Now Tools” for conscious and purposeful thinking. These Earth ERFers are also called TeraTerraTribers.

ERFers honor two kinds of tribes, with a tribe being folks with whom you feel affinity and shared purpose.

One’s “comfort tribe” is usually a smaller, safer, more familiar group of people with whom we share a lot in common. We often find these folks easiest to be with, and so we can more readily be ourselves and recharge. Importantly, this is our default and safe tribe—in our unconsciousness, we’ll align with those who are most familiar or like ourselves. And when we feel threatened we are drawn to our comfort tribe.

Conscious ERFers make distinction between the tribes they might most prefer to be with, and a larger group of folks, that might not look, think or be so similar, but who are still “good folk” or worthy folk by virtue of their human-ness, or because they share a few essential values, practices or purposes.

Earth ERFers think of their TeraTerraTribe as a “supertribe” of a great many (diverse) people who champion a very few, very powerful ideas which, for them, include: Personal Agency, Mutual Respect, Objective Reason, Reflective Thinking and having a “Gold Star Best” set of good ideas to live by.